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Topic 1

Too many companies measure the outcome of their CRM strategies only as an afterthought. While understanding that a CRM system is necessary for their business, many fail to set out quantitative goals or metrics for tracking hard results

Topic 2

Comparing actual results to established metrics will enable you to determine whether your CRM strategy is working and how effectively.

Topic 3

Companies of all sizes face the challenge of retaining customers. With more options than ever, customers who don’t receive the service they expect have little reason to stick with your company