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Point 1

New software frequently brings new benefits, but it can also bring new inconveniences. Don't let CRM force you to change the way you work.

Point 2

The flexibility of a CRM solution, or lack thereof, is determined by its underlying architecture, which directly affects the extent it can be customized and integrated.

Point 3

Companies with complex processes and customer relationship cycles stand to benefit considerably from CRM, provided it is capable of modeling this complexity.