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Point 1

No matter how sophisticated, no technology can be successful without a strategy to guide its implementation and use.

Point 2

CRM is more than optics and claims, it’s about aligning your organization’s data and processes to create a customer experience that supports these claims.

Point 3

Understanding your customers’ needs allows you to provide a relevant and differentiated experience. Building this understanding into your CRM system and processes will also improve the effectiveness and efficiency of your interactions with customers.